"It started as a hobby," McKeown shares, reflecting on their journey. Initially focusing on small succulent plants and creative houseplant arrangements, their passion for design and innovation has evolved over the past 11 years. "We began working more with interior designers and took on design projects ourselves. It grew organically into what it is now."
In their business, Pope and McKeown have found their niches. "My role is on the business side, dealing with people," Pope explains. "Brandon's talent lies in design and his keen insight. He runs all our designs." The skills and knowledge they gained at UNCW have played a significant role in their success. "Everything I learned at UNCW helps me understand how people think and see the bigger picture," Pope adds.
Coastal Succulent won the Services category in the 2023 Coastal Entrepreneur Award. Winning the award was a moment of pride for Pope and McKeown. "It was a huge surprise and honor," McKeown says. "Wilmington has so many incredible small businesses, and to be nominated and win was incredible. As a small business, recognitions like this mean a lot."
As they look back on their journey, Pope and McKeown's pride in their UNCW roots is evident. "Being part of this community and watching it flourish is something special," Pope shares. Their story is a testament to the lasting power of passion, connection, and the lifelong impact of a UNCW education.